Privacy Policy

1. No Collection of Personal Information

We do not collect personal identifiers such as your name, email address, phone number, or precise physical location unless you voluntarily choose to provide them to us, for example by submitting a contact form.

2. Website Analytics and Usability Optimization

To ensure our website functions correctly and to improve your browsing experience, we utilize limited, non-invasive digital tracking tools. These tools are used strictly for technical performance and high-level behavioral analysis:

• Functional Survey Cookies: We use first-party, operational cookies to remember if you have already interacted with or dismissed our website survey. This cookie stores no personal data; its sole purpose is to prevent the survey from repeatedly interrupting your visit.
• Google Analytics 4 (GA4): We use GA4 to look at aggregate, macro-level website traffic metrics, such as general page views, browser types, and broad regional locations.
• Microsoft Clarity: We use Microsoft Clarity to view visual heatmaps and analyze how users interact with, navigate, and scroll through our web pages.

3. Data Anonymization and Protection

Any technical data captured by our analytics and heatmap tools, including your internet protocol (IP) address, is automatically masked, anonymized, and aggregated immediately at the point of collection.

• We do not log full IP addresses.
• We do not record or store your keystrokes or personal inputs.
• We do not build individual tracking profiles.
• We do not track your browsing behavior across other websites or across different personal devices.

4. Legal Compliance (BC PIPA & PIPEDA)

Our data practices comply with the British Columbia Personal Information Protection Act (PIPA) and the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA). Because we do not harvest or process identifiable personal information for behavioral advertising, your consent to our standard site optimization tools is implied by your continued use of our website.

5. Managing Your Settings

If you wish to block analytics cookies entirely, you can easily adjust your internet browser settings to reject all cookies or delete existing cookies. You can also install the official Google Analytics Opt-out Browser Add-on to prevent GA4 tracking.