Under The Influence

Once you notice it, it’s everywhere.

How many times do you see alcohol  in familiar routines and everyday moments?

We see it so often, we’ve stopped noticing it.

Take a moment to notice these influences and how they can start to feel like a choice.

Let’s see alcohol differently.

Our Influences

Research shows that high alcohol availability is related to

Availability, accessibility, and visibility of alcohol contributes to permissive drinking environments.

Between January-December 2018,

That’s roughly 1 alcohol advertisement every ~63 seconds.

A systematic review found that exposure to digital alcohol marketing is associated with higher odds of past-30-day drinking and

A moderate amount of alcohol (2 drinks for men, 1 drink for women),

Drinking less or abstaining can save you money, help you lose weight, improve your mental health, and

(e.g., cancer, liver cirrhosis, high blood pressure, diabetes, etc.) or better manage existing ones.

Alcohol can

Alcohol use is

18,000 deaths (accounting for 4.7% of all deaths) and 105,000 hospitalizations in Canada each year.

The annual healthcare costs attributable to alcohol use in Canada are

This is significantly higher than tobacco ($5.4 billion) and opioids ($519 million).